Roger Black, Olympic Silver medalist and 2012 Olympic ambassador for Scottish Widows’ gave a ‘Walk Talk’ this month, encouraging all prospective walkers to take part in the Scottish Widows Parish Walk 2010 in the Isle of Man.
Communicado, commissioned to promote and stage manage the event at the Manx Museum, is also running the broader marketing campaign. This is to recruit walkers from all over the UK, and includes PR, advertising and a partnership initiative with Money Marketing, directed at bringing in teams from the financial services sector.
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