Communicado was briefed to conduct a 6 week research programme, studying attitudes and trends in the recovered paper market, for long-standing client UPM, the largest recycler of graphic paper.......... in the world!
This market research was presented at UPM’s team workshop at the glorious Peckforton Castle in deepest Cheshire, to inform big decisions about future marketing.
An intimate, but hugely important, strategic workshop to shape and develop the company's UK recovered paper procurement strategy, organised discretely by Communicado Events.
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