Ichiban means ‘Number One’ in Japanese…and we’ve just helped ASICS launch the Number One Dealer Package in premium sports footwear.
ASICS commissioned Communicado to launch and develop a dealer campaign for an elite group of its specially favoured retailers. Communicado helped introduce the benefits of the scheme to the trade with the design of sales packs containing brochures, windows stickers and exclusive plaques. Now the initiative is fully up and running, the agency is providing POS and advertising support to the dealers.
Did you know? ASICS has a sub-brand called
Onitsuka Tiger, the brand made famous by
Uma Thurman in Kill Bill.
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